Students from Pungnam Elementary School in Jeonju delivered handwritten letters to nearby shops... Local merchant responds
'Why not change the word 'drug XX' to something like 'famous XX' or 'big hit XX'?'
On the 30th of last month, students from Pungnam Elementary School in Jeonju visited two food and beverage stores in Jeonju Hanok Village near the school and delivered letters written with their fern-like hands.
'hello! The letter, which began with a confident self-introduction, 'I am a sixth-grade student at Pungnam Elementary School,' neatly contained the children's thoughts on the advertising phrase 'Drug XX' used in food and beverage stores.
[syncopation]
Kim Do-shin, a health teacher at Pungnam Elementary School, discussed with 71 5th and 6th grade students the 'Drug XX' advertising slogan written on a shopping mall near the school and suggested that they think about alternatives.
Teacher Kim had students write 71 handwritten letters in response to the students' suggestion to write and deliver the letters themselves.
He said he thought it would be a good idea to hold a class like this since he could easily see advertisements for 'Drug XX' around the school. At first, he thought whether handwritten letters could make a difference, but the children's sincere feelings seemed to have reached the merchants as well, so they delivered the letters. When I went there two days later, I was told that the advertising text had indeed changed from ‘drugs’ to ‘aid’.
Student representatives Hwang Geon-ha and Cha No-young, who delivered the letter in person, expressed their feelings by saying that they were half expecting and doubting whether we could change it, but they were very proud that the hand-written letter led to a good result, and they also thanked the president for making a good decision.
'Why not change the word 'drug XX' to something like 'famous XX' or 'big hit XX'?'
On the 30th of last month, students from Pungnam Elementary School in Jeonju visited two food and beverage stores in Jeonju Hanok Village near the school and delivered letters written with their fern-like hands.
'hello! The letter, which began with a confident self-introduction, 'I am a sixth-grade student at Pungnam Elementary School,' neatly contained the children's thoughts on the advertising phrase 'Drug XX' used in food and beverage stores.
[syncopation]
Kim Do-shin, a health teacher at Pungnam Elementary School, discussed with 71 5th and 6th grade students the 'Drug XX' advertising slogan written on a shopping mall near the school and suggested that they think about alternatives.
Teacher Kim had students write 71 handwritten letters in response to the students' suggestion to write and deliver the letters themselves.
He said he thought it would be a good idea to hold a class like this since he could easily see advertisements for 'Drug XX' around the school. At first, he thought whether handwritten letters could make a difference, but the children's sincere feelings seemed to have reached the merchants as well, so they delivered the letters. When I went there two days later, I was told that the advertising text had indeed changed from ‘drugs’ to ‘aid’.
Student representatives Hwang Geon-ha and Cha No-young, who delivered the letter in person, expressed their feelings by saying that they were half expecting and doubting whether we could change it, but they were very proud that the hand-written letter led to a good result, and they also thanked the president for making a good decision.
